It was exhilirating to partner with our talented brand team to expand our visual storytelling language. I got to see the end to end process from the planning stages of a campaign, collaborate with a production agency creating the commercial to measuring the impact with our marketing partners. As a designer, I flexed my visual design muscles to new heights when adapting to different contexts between creating assets for a commercial versus for illustation ads web and social media. I’m proud that at Grammarly, this partnership cemented the critical role branding plays in positioning the core product in a lighthearted, fun and engaging way to increase gen z’s adoption of Grammarly.