I create team experiences that help the business, customers and creatives thrive symbiotically.

Empowering The Design Discipline

UPLEVELING DESIGNERS

An Organized workflow for prototyping Quickly

I helped product designers at Sumo Logic move fast without sacrificing exploration and testing by sharing best practices for prototyping quickly.

UPLEVELING DESIGNERS

Into the World of Retention and Engagement

I created a quick guide for product designers on how the business views retention to empower them during product strategy conversations.

COLLABORATION

Evolving design critiques to ease collaboration

As our team at Mixpanel scaled, I added guidelines on presenting work and a history of past critiques to support collaboration.

UPLEVELING DESIGNERS

A/B Testing an Acccesible Color Palette

I inspired the design systems team to A/B test data visualizations colors to improve product usability and customer retention.

COLLABORATION

Building Strong Partnerships with Brand

I set the example for how Product Design can amplify the brand experience within the core product and also be an advocate of rebrands.

COLLABORATION

Cultivating A Culture of Healthy Feedback

I helped Product Designers and XFN peers navigate uncomfortable conversations by coaching them on delivering and receiving feedback.

Rocio Del Carmen has an impeccable design sense and a keen eye for recognizing that same sense in other designers. She helped accelerate the growth of the design organization from 7 to 75 people while also maintaining a high bar for both craft quality and team values.
Gianpiero
HEAD OF DESIGN

Scaling Teams

HIRING

Transforming hiring Processes

I created changes in the hiring of Product Design Managers, Product Designers and UXR to ensure teams consider diverse experiences while still meeting high talent bar.

PROFESSIONAL GROWTH

Managing Intentional Careers

I mentored product designers to manage their careers with more intentionality by helping them reflect on their superpowers and growth aspirations.

ORG DESIGN

Shaping a career Ladder

I helped define the impact scope and interpersonal skills for the product design track at Sumo Logic. This helped designers have clarity on promotions.

Rocio has a talent for taking any abstract concept and translating it visually — a fantastic skill to have in a designer...Her illustrations gave us new perspectives on the problem we were trying to solve and allowed us to go further in the analysis than we otherwise would have.
Drew
HEAD OF PRODUCT
Rocio Del Carmen helped us craft a vision for a major new initiative in a way that helped executives and stakeholders envision the future plan and align on goals. I cannot stress the importance of this powerful skill that I feel seems to be lacking in many designers.
Daniel
DESIGN DIRECTOR

Creating Enduring Business Value

DESIGN STRATEGY

5 principles for creating successful product visions

My process for running workshops with cross functional stakeholders to create customer centric solutions.

EXPERIMENTATION

Amplifying Data Superpowers for Teams

I created an accessible internal tool to help teams across the EPD organization design data-informed experiences.

PROBLEM FRAMING

experience mapping with a persona library

I created a fun way for product designers at Sumo Logic to cut through the gobbledygook of technical specs and to distill use cases to human emotions.

📨 Get in touch

© 2025 ROCÍO DEL CARMEN
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